Kate & Kole ACHIEVED 3,114 % GROWTH IN SALES IN ONLY 24 MONTHS OF WORKING WITH US.

Kate & Kole is a Newcastle-based Bespoke jewellery company founded in 2015 with the goal of creating sustainable, quality, design-led fine jewellery. Our partnership started in October 2020 and since then we have scaled the business from less than a 6-figure business to now a multi-7-figure company about to head into an 8-figure business. Growing from a 2 person team to over 18 staff.

STEP ONE

THE BACKSTORY


At the time of initial contact, Kate and Kole had already been in business for a period of five years. Despite having a solid foundation, they were eager to expand their operations and grow their enterprise. Despite having a substantial social media presence, an impressive website, and engaging content, their efforts were not translating into significant online revenue.

As the adage goes, having a great business and product alone does not guarantee success, as visibility and exposure are equally critical factors that require attention. It became apparent to us that Kate and Kole required increased visibility and reach to achieve their desired growth trajectory.

STEP TWO

OUR METHOD

In order to execute our approach effectively, we commence by conducting a thorough analysis to identify our target market, allowing us to tailor our marketing strategies to their unique needs and preferences.

Following the identification of our target market, we then proceed to pinpoint our key selling products, recognizing their potential as drivers of profitability and customer engagement.

To ensure that our brand messaging is effectively communicated, we proceed to establish a comprehensive still image creative strategy that captures the essence of our brand and resonates with our target market.

In addition, we also establish a compelling video creative strategy, recognizing the significant impact of video content in capturing audience attention and driving brand awareness.

Finally, to cater to the high-end audience for engagement rings, we establish a specialized approach designed to meet their unique preferences and exceed their expectations in terms of quality, design, and service.

STEP THREE

THE LAUNCH

To kickstart our strategy, we began by using Meta advertising to identify a target market that would be the best fit for our brand. Once we identified the ideal consumer/audience, we focused on pairing them with the appropriate creative content.

After conducting extensive testing for several months, we were able to develop a content strategy that incorporated five different content styles. Leveraging these styles, we were able to scale Kate and Kole's business by over 3,000%.

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THE RESULTS

Our partnership with Kate and Kole was a major success, resulting in remarkable growth for the business. In just five months, we were able to transform their small studio with only two employees into a seven-figure business.

The results of our efforts were staggering, as we were able to increase Kate and Kole's revenue by over 3,000%. Moreover, we accomplished the seemingly impossible task of establishing audiences for the sale of high-end engagement rings worth $20,000 or more. Overall, our partnership was a resounding success that exceeded all expectations.

22 MER

Let’s Talk about Return On Investment

On average, Kate and Kole generate 22 times the amount of revenue they spend on our advertising, resulting in a return of $22 for every $1 spent each month. 22MER

 
 
 
 
 

“The major turning point in our business was working with the Norko Media Team. This was the best decision we could have made. We highly recommend the Norko team to all of our friends and family”

Sara & Maddy | Directors | Kate and Kole

 
 
 

Ready To Scale?

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